Strategy
Define your goals on Social Media and take actionable steps towards them
Our Approach
You can move as fast as possible and huge amounts of progress. But what if you are moving in the wrong direction? In a way, strategy is the most important piece of any social media strategy. Defining objectives, KPI’s and gauging the impact of any campaign are essential to success on social media.
Everything from aligning business goals to marketing on social media through to auditing current social media efforts can impact decisions that will make or break your company’s success on social. Your customer is on Social Media. That’s a fact.
At Steps we understand and stress the importance of knowing your social strategy inside out. Everything from where your target audience hangs out to platforms with the most potential for your brand through to determining unique ways how you can reach your audience.
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Our Qualities
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Disciplined
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Courageous
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Insightful
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Collaborative
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Open minded
Why work with us?
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Reduce resource utilisation
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Communicate your core message
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Drive alignment
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Creating vision & direction
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Staying on top of trends
Stage 1
01. Goal setting
Social ninja’s at Steps will examine and review ideal business and social media goals to gain an in depth understanding of the ideal situation. In order to clarify the vision short- and long-term goals will be determined and current efforts and results analysed.
Stage 2
02. Analysis
During the second stage the Steps team will gather as much targeted intelligence on the project at hand as possible. We stress on making decisions on facts and data rather than opinions. Possible external or internal issues will be evaluated and understood to great depth.
Stage 3
Stage 3
03. Formulation
In order to conceptualise a flawless strategy the team of marketing addicts at Steps will take into account all the information gathered in the first two stages to determine an end-to-end social strategy that focuses on achieving business goals efficiently.
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Our Process
At Steps we recognise that Strategy is, arguably, the most important part of marketing on social. We are aware of new trends and opportunities, proven tactics and common pitfalls that lead to losses for businesses. We can provide peace of mind that you are executing a strategy that not only aligns perfectly with your overarching business goals but also contributes to the growth of your company.