Creative
Use engaging and relevant content to capture your target audience
Our Approach
In today’s world users can choose what content they want to see. At the click of a button anyone can turn on an ad blocker, skip an ad on YouTube or scroll past a sponsored post on Facebook.
At Steps we believe that ads should not be ads. Ads should be content that your target audience loves to look at. Ads should integrate with the content that your audience is already consuming. Tom Fishburne once said, “The best marketing does not feel like marketing”. This is the philosophy we follow at Steps.
Whether it be images, videos, blog posts, 360° videos, online experiences or infographics. Creative should not be deterring, ugly and obnoxious. It should be creative, engaging and most importantly, it should appeal directly to the target audience.
Like what you see? We’d love to chat:
Our Qualities
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Empathetic
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Innovative
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Agile
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Challenging the status quo
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Data driven
Why work with us?
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Adaptability to change
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Concentrated excellence
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Easily scalable
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Keeping on trends
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Content production at scale
Stage 1
01. Audience & Goal examination
Content is made to speak directly to your target audience. In that sense acceptance of your content by your target audience is the greatest factor when producing creative assets. In order to successfully execute on your goals content must align twofold; firstly with your audience and secondly with your business goals. Finding the balance between the two is key during this stage.
Stage 2
02. Idea generation
The creative team at Steps will conceptualise content based on data, audience type, locations and business goals. During this phase previous content examples may be taken into account for an overhaul.
Stage 3
Stage 3
03. Creation, review and approval
The creative department at Steps will create content taken from the idea stage and present it for a review. During this stage we will work to perfect the content for maximum targeted user engagement and hitting pre-defined KPI’s.
Our Process
Content is king has been the golden rule for more than 2 decades. At Steps we continue to believe that amazing content can drive equally amazing results. Having an all encompassing view of numerous social media platforms has allowed us to test content practices across multiple industries, locations and target audiences. We’d love to help your business succeed by taking your content on social media to new heights.