Our Approach
By 2020, 2.95 Billion users are expected on Social Media worldwide. That’s around a third of the earth’s population. Your target audience is on Social Media. Are you leveraging social media to make use of this opportunity?
At Steps we understand the advantages and disadvantages of both paid and organic distribution. Social Media has become imperative crucial for driving user acquisition, brand awareness, change, conversions and much more. We understand that rules, regulations, trends and metrics change every day. We optimise distribution through Facebook, Snapchat and Twitter ads as well as through our network of over 20m+ followers in social influencers, bloggers and large media owners for maximum efficiency and effectiveness while adhering to brand guidelines and pursuing key KPI’s.
At Steps we use in depth data analysis and reporting to split-test for the greatest level of success thereby continually optimising distribution across the world through social media.
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Our Qualities
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Connected
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Data centric
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Flexible
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Goal driven
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Ability to stay ahead of trends
Why work with us?
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Diversity in clients and experience
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Agility to leverage economies of scale
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Ability to split test across multiple projects
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Expertise retention
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Utilise our influencer network
Distribution
Define your goals on Social Media and take actionable steps towards them
With access to over 20 Million users in influencers and extensive knowledge of all major social platforms Steps is at the forefront of distributing branded content and driving KPI’s for your business. Our rigorous data driven testing processes apply to both paid and organic distribution help drive exceptional results for your business.
Stage 1
01. Audience & Goals analysis
The team at Steps will analyse your audience and your business goals and determine ideal fits for distributing your content most effectively. Depending on what focus the campaign takes this may differ between organic and paid methods of distribution as well as a multitude of social platforms.
Stage 2
02. Timeline
In order to uphold a smooth campaign our media planning guru’s will optimise the whole campaign in order to align it with the overall strategy as well as taking account different creative assets.
Stage 3
Stage 3
03. Kick-off & Optimisation
Our work doesn’t finish when the content is being distributed. In all cases; whether paid or organic we will continually optimise campaign delivery to achieve the best possible results.
